Since 1937, Servco has been involved in the musical instruments industry, and our relationship with Fender began as a dealer of its products in the 1950’s. In 1985, we were part of the small investor group that backed industry icon, Bill Schultz, in the buyout of Fender from CBS. Over 25 years later, Servco increased its ownership with the purchase of Weston Presidio’s stake in Fender.
Today, we are a majority stakeholder in Fender and are committed to stewarding this iconic brand in a way that will prove beneficial to our community of artists around the world.
Launched in 2017, Fender Play is a digital learning platform with step-by-step video lessons, expert instructors, and curriculum for electric and acoustic guitars, bass, and ukulele. With hundreds of instructional videos and hands-on exercises, Fender Play teaches beginners to get playing in minutes.
We are excited to extend Fender Musical Instruments Corporation’s long-term relationship with Servco who share our core mission to support artists and players at every stage in their musical journey.