One Hundred Years of Service
19
10s
Early Beginnings
1919
Peter Fukunaga purchases Henry Voss' Haleiwa Garage for $1,500 with a down payment of $25.
19
20s
Waialua Garage Co. Ltd.
1921
Fukunaga's garage merges with two other operations and was incorporated into Waialua Garage Company.
First Chevrolet Franchise
1926
The company obtains the first Chevrolet franchise from General Motors at the Waialua Headquarters and becomes the first General Motors dealer West of the Rockies.
19
30s
Service Motor Company ~ Wahiawa
1930
The company opens an auto sales and service business in Wahiawa as Service Motor Company. Operations were diversified into the retail and wholesale business known as 'Easy Appliance Company'.
Servco Finance Ltd.
1931
Service Finance, Limited (later known as Servco Financial Corp.) was organized as a separate company in Wahiawa.
Servco Motor Co. Ltd.
1938
The company's name was formally changed to Service Motor Company, Limited. The name was suggested by an Army Air Corp. sergeant in a contest.
19
40s
Diversification
1940-1945
Facing shortages of automobiles due to the war effort, the company diversified to selling used cars, table appliances, jewelry, dry goods, sundries, and tourist supplies.
Honolulu Headquarters
1945-1947
The company obtains various new home appliance, music, and other franchises and shifts headquarters to Honolulu.
19
50s
1951
Fukunaga Scholarship Foundation
Peter Fukunaga forms the Fukunaga Scholarship Foundation for the purpose of offering scholarships to business students. Service Motor Company's Board of Directors approves with an initial contribution of $6,000 (over $60,000 in today's dollars).
Waipahu Chevrolet Dealership
1951
A second Chevrolet dealership location opens in Waipahu. The company also acquires Motor Imports, a small dealer that sold and serviced European lines such as MG, Triumph, Peugeot, and Vauxhall.
Employee Profit Sharing Plan
1951
The Employee Profit Sharing Plan is started and is the first locally formed plan in Hawaii.
Hawaiiana Furniture Company
1957
The company enters the furniture business, both retail and manufacturing.
Toyota Motor Vehicles
1958
Service Motor Company obtains the exclusive and direct Toyota Motor Vehicles franchise (cars, trucks, and forklifts) for the entire State of Hawaii. It is the first TOYOPet franchise in the U.S. Due to this agreement, Toyota Motor Company will treat Hawaii separately from the mainland.
First Toyota Dealership
1958
Motor Imports, located on the corner of South Street and Kapiolani Boulevard, becomes the first Toyota dealership opened in Hawaii.
19
60s
Peter Fukunaga Passes
1960-1962
Servco's Founder, Peter Fukunaga, passes away. Two of his sons, George Fukunaga & Ben Fukunaga take leadership of the company.
Tom Fukunaga
1964
Tom Fukunaga joins brothers George and Ben in leadership of Servco.
Sanyo Import-Distribution
1964
The company takes on the exclusive and direct Sanyo import-distribution franchise for Hawaii.
Gibson's Department Store
1968
The company adds Gibson's Department Store through an acquisition of More, Inc., which operated a discount store under the name "Family Fair".
Servco Pacific Inc.
1969
The company's name is changed to Servco Pacific Inc. to indicate its service-to-customer orientation as well as its Pacific Basin orientation.
19
70s
Windward Toyota
1970
Windward Toyota moves to the former Windward Bowl site at the corner of Kamehameha Highway and Likelike Highway in Kaneohe.
Joint Venture with Jack DeMello
1970
Servco enters a joint venture with Jack DeMello and produces a Cherry Blossom Record and Kui Lee Album with profits to go 50/50 to the Fukunaga Scholarship Foundation and Kuakini Medical Research Center.
American Insurance Agency Inc.
1971
Servco acquires American Insurance Agency Inc. The company eventually becomes Servco Pacific Insurance, which was sold by Servco in 2017.
Film Services of Hawaii
1971
Film Services of Hawaii was added to the company.
Pacific International Company
1972
Servco enters a joint venture agreement with the Camacho family of Guam and forms Pacific International Company to prepare for a shopping center and department stores.
Advertising and Travel Businesses
1975
Servco enters the advertising and travel businesses through two new subsidiaries: Hawaiiana Advertising & Public Relations and Rainbow Pacific Travel & Tours. The company also obtains statewide exclusive distributorship franchises for Frigidaire home and commercial appliances and Zenith consumer electronic products and divested all but a few of the lines it formerly represented.
Guam Shopping Center
1975
Operations commence for Pacific International Company with the opening of the first major shopping center, Guam Shopping Center, in Tamuning, Guam, that included a Gibson's Department Store.
Honolulu Marine Center
1976
Honolulu Marine Center opens and the Hawaii franchise distributorships are obtained for Evinrude outboard engines, Shoreline trailers, and Wellcraft and Trojan boats.
Bridgestone Tire
1976
After 10 years of effort, the Bridgestone Tire franchise distributorship is acquired for the State of Hawaii on a direct, exclusive basis.
Easy Music Center
1977
A new Easy Music Center store opens. The music division closes its Waipahu Store and converts its downtown operation to a keyboard store during the year.
Evergreen Nurseries Inc.
1979
Servco acquires a majority interest in Evergreen Nurseries, Inc., which started operations in 1955 and was one of the largest nursery operators on Oahu. It had almost 30 acres of fee and leasehold properties with 26 greenhouses. Servco also acquires franchises for Magoo's Pizza for the Asia and Pacific areas, Suzuki 4-wheel drive vehicles, and Lanier's dictation and text-editing typewriting equipment.
19
80s
Ralph Fukunaga
1980
Servco recognizes the first member of its Half Century Club - Ralph Fukunaga, former company cashier and former director.
Thomas and George Fukunaga
1981
George Fukunaga becomes Chairman & CEO, and Tom Fukunaga becomes President & COO
Wholesale Parts Agency
1982
The Wholesale Parts Agency enters into an agreement to distribute Atari home computers and electronic games and with Zenith Data Systems for the distribution of micro-computers, computer terminals, and video monitors.
Toyota and Servco's 25th Anniversary
1982
Gibson's is relocated and the vacant space is used for the Toyota City dealership, which houses the operation's headquarters and administrative staff. The grand opening was held in conjunction with the 25th anniversary of Toyota and Servco.
Majuro Shopping Center
1984
Ground breaking for the $2.4 million Majuro Shopping Center is held under Pacific Marshall Inc., a 50/50 joint venture. The shopping center complex will consist of over 47,400 square feet of retail space.
Servco Foundation
1986
Servco Foundation is formed in the State of Hawaii for the purpose of distributing charitable contributions to 501c3 organizations and providing scholarships to the children and spouses of Servco employees.
General Electric Major Appliance Franchise
1986
Servco is awarded the General Electric (GE) major appliance franchise consisting of GE and Hotpoint home appliances.
14.4 Acres at Sand Island
1987
Servco successfully obtains a bid to acquire 14.4 acres at Sand Island, which would become home to its major distribution operations: Vehicle Processing Center and Servco Auto Parts Center.
Lexus Distributorship
1989
Servco obtains the exclusive Lexus distributorship for the State of Hawaii from Toyota Motor Corporation.
19
90s
A New Era of Leadership
1994
Cousins Mark and Eric Fukunaga are elected Chairman & CEO, and President & COO, respectively, after George and Tom Fukunaga pass away.
Education Works
1998
Film Services of Hawaii officially reopens as Education Works.
20
00s
Scion
2004
Scion enters the Hawaii market. The brand ended in 2017.
"Best Place to Work"
2005
Servco is named "Best Place to Work" by Hawaii Business magazine for the first time. The company has been named a Best Place to Work every year since, one of only two companies to do so.
Subaru Distributorship
2007
Servco acquires the Subaru distributorship for Hawaii.
Servco Australia
2007
Servco expands into Australia through its first acquisition of Downtown Toyota in Brisbane.
Servco Home & Appliance Showroom
2009
The Servco Home & Appliance Distribution moves to Mapunapuna and opens a 7,000 square foot showroom featuring 22 kitchen vignettes, including three live kitchens and a team of professional product specialists.
20
10s
Servco Pacific Insurance Expands
2010
Servco Pacific Insurance expands to the Pacific Northwest in partnership with Trond Bodal and Graham Gardner.
Fender Musical Instrument Corp.
2012
Servco takes a co-majority ownership stake in Fender Musical Instrument Corporation, splitting its controlling interest with TPG Growth.
Employee Tablet Computer Program
2012
Servco implements an employee tablet computer program in Hawaii which encourages team members to embrace new technologies. Over 71% of Servco employees participate.
eKudos
2012
Servco starts an internal employee recognition program called eKudos, which allows employees to recognize their peers and direct reports. Over 1,000 messages of thanks and recognition are sent through the program annually.
500,000th Toyota in Hawaii
2015
Servco sells its 500,000th Toyota in Hawaii. In honor of this achievement, Servco awards $250,000 to 10 Hawaii 501(c)3 organizations. Organizations receiving $25,000 each include Domestic Violence Action Center, AccesSurf Hawaii, Alu Like Inc., Family Promise of Hawaii, Hospice of Hilo, Kids Hurt Too Hawaii, Shriners Hospital for Children-Honolulu, Kauai Habitat for Humanity, American Red Cross-Hawaii Chapter, and Best Buddies Hawaii.
Toyota Service Management Certification Award
2015
Servco Toyota Windward is presented with its first Toyota Service Management (TSM) Certification Award, becoming the first TSM Kodawari Certified Dealer in Hawaii. This is Toyota Motor Corporation's worldwide program to realize accurate response to customer requests and meeting vehicle delivery times on a daily basis.
Servco Pacific Capital
2015
Servco Pacific Capital is formed in San Francisco to explore investment and growth opportunities for Servco.
Rick Ching Becomes President & COO
2016
Eric Fukunaga retires and Rick Ching is promoted to President & COO of Servco, becoming the first non-Fukunaga family member to hold the position.
Servco and Harley Davidson
2017
Servco Pacific Capital acquires two Harley-Davidson dealerships in Australia, including the largest Harley-Davidson retailer in the Southern Hemisphere.
Largest Toyota Group in Australia
2018
Servco becomes the 20th largest U.S.-based dealership group in the U.S., according to Automotive News magazine and becomes the largest Toyota Dealer Group in Australia.
Sale of Servco Pacific Insurance
2018
Servco's Board of Directors approve the sale of Servco Pacific Insurance.
Fisher & Paykel and DSC Outdoor Appliances
2018
Servco Home & Appliance Distribution becomes the first distributor of Fisher & Paykel and DSC Outdoor Appliances in Hawaii.
Hui Car Share Program
2018
Hui, the most innovative car share program to hit the Hawaii market, launches its service and mobile app for iOS and Android devices. The program utilizes a fleet of high-end Toyota and Lexus vehicles across over 25 Honolulu stations.
Servco's First Hydrogen Fueling Station
2018
The grand opening of Servco's first hydrogen fueling station is held at Servco Mapunapuna Plaza. The station is Hawaii's first publicly accessibly hydrogen station and demonstrates the company's commitment to the future of mobility through alternative energy vehicles.
CEO of the Year
2018
Mark Fukunaga is recognized by Hawaii Business magazine as CEO of the Year.
2019
Servco celebrates its 100 Year Anniversary!
2019
Servco releases limited-edition vintage Toyota Sport Bag to commemorate 100th Anniversary.
2019
The Servco Foundation and Aloha United Way celebrate centennial anniversaries with launch of the Hawaii Social Impact Project to address the root cause of the Asset Limited, Income Constrained, Employed individuals in Hawaii.
2019
Servco launches special Waialua edition Toyota Tacoma, Toyota 4Runner, & Lexus RX 350 vehicles exclusively available in Hawaii.
2019
Hui partners with Lanakila Meals on Wheels and University of Hawaii students to drive for a cause and deliver 1,250 emergency food care packages to homebound seniors and individuals with disabilities.
2019
Servco partners with the Hawaii Department of Education on Appliance Donation Program to provide $200,000 worth of appliances focused on a statewide washer dryer program and curriculum enrichment in culinary courses.
2019
Servco raises nearly $400,000 for Aloha United Way during its annual Servco United Campaign through employee e-pledges, fundraisers, and a special program by the Servco Foundation that donated $100 for each team member that pledged.
2019
The Servco Foundation announces its 20-19 Community Grant Program recipients where 19 local nonprofits were selected to receive $20,000 grants through public nominations.
2019
Servco Australia donates $150,000 to the Clontarf Foundation to improve the lives of Aboriginal youth in Australia.
2019
Servco and the Fender Play Foundation donate 2,000 Fender ukuleles, 750 Fender acoustic guitars, soft cases, and one-year subscriptions to Fender Play to benefit over 8,500 local elementary through high school students.
2019
Servco awards 10 vehicles across the state to 10 local nonprofits for a two-year use to wrap up its Centennial Service Campaign.
20
20s
2020
Servco secures majority stake in Fender Musical Instruments Corporation.
