Servco’s Analytics Retooling Program (ARP) is an internal training program, developed to introduce non-technical team members into analytics and build specific skills.
The first ARP cohort started in December of 2020 and are expected to finish their intensive on-the-job training program by the end of 2021. Program participants will learn the fundamentals of corporate reporting, databases, structured query language (SQL), and Tableau.
Two team members from Servco Marketing and Product Planning & Inventory make up Servco’s inaugural cohort. Most recently, they acquired their first Tableau certification and are working towards the Desktop Certified Associate certification, and soon after, their Microsoft Database Fundamentals certification.
During their training, the ARP team completed their first capstone project in the form of a Tableau dashboard, visualizing interesting metrics associated with COVID-19. The dashboard aims to visualize the relationship between several publicly available tourism metrics, Google searches with COVID-19 cases and unemployment count. The team captured and modeled publicly available data using Tableau Prep and visualized it using Tableau Desktop.